Category Archives for "Blog"

Jun 03

My Ultimate Review Of Thrive Architect

By Shaun Whynacht | Blog

What is Thrive Architech?

It's one of several plugins included as part of the ThriveThemes suite.  It's really the heart and soul of the whole solution.  From being able to edit your posts, your pages, build landing pages and even create engagement with exit intents.  

Thrive Themes in my professional opinion is an amazing suite that every business owner with a wordpress site should own.

At only $19/month (if paid annually) and $30/month quarterly, you will get a leading age builder and plugin suite that will allow you to.

  • Connect your website to your CRM and generate leads
  • Collect and display testimonials
  • Build professional landing pages and blog content
  • Create online courses
  • Split test headlines and content
  • Create evergreen content
  • & Much much more.

Want to learn more about the power of Thrive Architect when it comes to editing and building your own website. Check out this tutorial/review by 

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Ultimate List-Building Plugin for WordPress
My Ultimate Review Of Thrive Architect
What is Thrive Architech?It's one of several plugins included as part of the ThriveThemes suite.  It's really the heart and[...]
Why I Recommend ScheduleOnce To All My Serious Clients
The increase in the usage of online scheduling is rapidly growing month by month.  Business owners are seeing the importance[...]
How a podcast can help your brand
I know you have heard of a podcast. In fact you probably even listened to them before.  But why should[...]
3 Things You Need To Be Successful In Social Media for 2019
This post was transcribed from my Milkrun Podcast Episode Below How do I find the time to do social media[...]
How to take your marketing videos from Blah to Heck Yeah!
You know being on camera in your own marketing videos is not something you're naturally prepared to do, especially if[...]
How To Plan Your Blog Posts In 10 Steps
You know that writing blog posts are a great way to grow your SEO, reach new prospects and expand the[...]
Why I Recommend ScheduleOnce To All My Serious Clients
Mar 04

Why I Recommend ScheduleOnce To All My Serious Clients

By Shaun Whynacht | Blog

The increase in the usage of online scheduling is rapidly growing month by month.  Business owners are seeing the importance and value in providing clients and prospects the convenience of booking a meeting time with them at their leisure.

In addition to this value add to the client/prospect, you'll also see the amount of time saved by not having to go back and forth in email and phone tag just to narrow down a meeting time.

Sounds great right?  Well I can say first hand it is.  

Over the years I have used half a dozen of the most common scheduling systems out there.  It wasn't until I was introduced to the team at ScheduleOnce while attending a conference in Arizona back in 2015 that I became a fan, user and heavy advocate of their platform.

Not all scheduling systems are created equal and you have to take into consideration the different features to really evaluation what is right for you.

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Now I do heavily recommend it, but there are other options if you don't need all the feature.  If you just need 1 booking link and no integration with a CRM, then Calendly would be a good options for you.

Now back to ScheduleOnce.  They have just released a feature called: InviteOnce

InviteOnce

InviteOnce is a game changer in my opinion. It gives you one-off scheduling options for clients and prospects without needing to set up a whole scheduling link in ScheduleOnce.

They created a video to explain it and you can see it here:

How podcasting can help your brand
Feb 24

How a podcast can help your brand

By Shaun Whynacht | Blog

I know you have heard of a podcast. In fact you probably even listened to them before.  But why should you have one?  You see a podcast simply a different medium to your content. Much like a blog, a podcast is a way for you to inform, education and build and audience.

It's just done with audio.

When you have a podcast it doesn't have to stand alone.  There are many ways to take the effort you put into your podcast and cross it over to other mediums in your marketing.

For example, you record a podcast interview with a guest, then you take that 20 minute episode audio and upload it to rev.com, for $20 they will transcribe it to text.  Then take that text and turn it into a blog post.

14 Podcast Listening Behaviours
Next..

Take some quotes from the text and turn them into social media graphics to promote your brand and your podcast.

In addition..

Do 12 of these over a year, then take the transcribed audio and put it together as an e-book that now becomes a lead magnet to generate leads.  Run them into your ActiveCampaign CRM and nurture those leads to buy your products or services.

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Podcasting is an adventure that can become a great opportunity for you.  One in which you should embrace and be excited to journey down.

Keep in mind, you're not going to get overnight success.  In fact the #1 killer of new podcasts is impatience.  What I mean by that is the majority of new podcasters give up after 7-8 episodes because they think that it's not giving them a return.  

It's the long game, this means that your episodes live on and stick around, so your ROI on this will snowball once you get known,

But how do you create a great podcast?


That's a great question and in fact it's one that many people have had.  Back in 2018, I was asked to do a webinar on this very topic for Infusionsoft partners, so I wanted to give you access to this webinar reply below.

Podcast Webinar Replay

If you're looking for someone to consult and advise on the production of your podcast, I'm always available to produce it with you.  

3 Things You Need To Be Successful In Social Media for 2019
Feb 09

3 Things You Need To Be Successful In Social Media for 2019

By Shaun Whynacht | Blog

This post was transcribed from my Milkrun Podcast Episode Below

How do I find the time to do social media marketing Well, this episode we're going to break it down into three things, three important things when it comes to your marketing, not only in social media but mostly in social media, but in anything you do online, and I'm going to give it the acronym of TAR and that's going to stand for Time, Authenticity and Results. So let's, let's tackle the first one, the big time. Now we had a client give us a question of how do I find the time to create the content and that's really what spawned this episode here. Now when I say time, it's you need to figure out how important it is for you to get results with your social media. And by that I mean do you really feel that you want to commit the resources to get results

Because if you're not willing to give the resources, if you're not willing to schedule your time, there's the T, your time to create content, you're not going to get the results. We're in an age now where people are expecting content to come out through social media. We can't exactly just be posting for the sake of posting and expect to have people just flocked to our business and call us the phone to ring just because we shared a blog post either that we wrote or, or that somebody else wrote, unexpected happen. We need to be there and we need to be there consistently. We need to be there authentically or whatever that word authentically on. There's another word for it. But, uh, I'll stumble over that through that, but we need to be there in our authentic nature. We're going to talk about that next, uh, for us to get the results.

So I have a client who has, has really grabbed a hold of this and what they've done is they schedule a morning, once a month to go in and shoot videos. They shoot videos for different content that comes up. They do a weekly show that they roll out, so they shoot for those and then you know, if they're doing any kind of lead magnets or lead generation, they'll shoot those videos as well. Um, but it doesn't need to be a high production value. I mean, it, it could be just that you're going to pull out your cell phone, you're going to shoot for videos and you're going to schedule them to go out. But the key is that you need to make the time. If you sit around and say, okay, I'm going to do it when I have a free moment, you know what happens.

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You don't ever have that free moment because this type of stuff, if you're not used to doing it, is always going to get shuffled in the bottom of the pile. And if you're anxious opponent, you're nervous about it. You're shy about creating content. Again, you're going to try everything in your power to push that aside. You need to look at your social media as if it is your number one client. You're not going to put off your number one client. You're not going to put off your number one customer, so why don't we do it in our social media. It's just because it's something that we're just seeing as evolving so fast that you're busy in your business doing the things that you do, that you're, you're not really aware of what needs to be done next. And that's why you rely on other experts that are out there.

And that's why you hire consultants such as us to help you keep abreast of these types of changes that are happening. Um, so the number one thing that I want you to think about is scheduling some time, whether you want to do it weekly, whether you want to do a biweekly or monthly. Obviously if you're going to do it monthly, you're going to need to schedule a bigger block of time because you need to be creating content. You know, your business, you know what's happening out there. Uh, and this is not the episode where we're going to come up with what type of topic ideas or how to do that. That's going to be coming up in future episodes. But we're really focusing on you making a commitment to your business and maybe that's scheduling some time also to learn how to do certain things, so if you want to figure out how to shoot a video, we want to figure out how do you create some graphics or things like that in your business or what type of things you need to write about.

Social media doesn't have to be hard. Those who dedicate time to their social accounts will see the most success.

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How To Take Your Videos From Blah To Heck Yeah
Feb 07

How to take your marketing videos from Blah to Heck Yeah!

By Shaun Whynacht | Blog

You know being on camera in your own marketing videos is not something you're naturally prepared to do, especially if you've never done it before.  

You get anxious, nervous and for most you probably try to avoid it.

I was just like you 20 years ago when I first went to broadcasting school. I was shy and didn't like being on camera.  But over the years I've learned to love it and found ways to make me more prepared.

I actually was invited to speak at a conference in Arizona this week on how to take your on camera video experience from BLAH to HECK YEAH and I put together a sweet presentation about this very topic.

Then something happened that prevented me from doing it...

MY PASSPORT EXPIRED...yup...I scanned it at the airport and DENIED...so...

I recorded the presentation as a video and am making it available here.  It's 50 minutes long, but I promise you, if you're unsure of what you are doing on camera, you will get some valuable tips and ideas from this video.

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How To Play Your Blog Posts In 10 Steps
Feb 03

How To Plan Your Blog Posts In 10 Steps

By Shaun Whynacht | Blog

You know that writing blog posts are a great way to grow your SEO, reach new prospects and expand the value of your website. But have you ever found it challenging to come up with topics to write about, or even struggle with writing them?

Here are 10 steps to help you plan out your blog post.

1. Who would want to read your content?

The answer to this question will help you clarify the target reader of your content writing.

2. Build a detailed picture of who is your ideal reader.

Describe your ideal reader, including as many details as you can (age, gender, occupation, hobbies, number of children, hobbies, etc.).

3. Figure out where that person would hang out online.

Do some online detective work. Visit blogs and discussion forums that would appeal to a person with this profile.

4. Make note of issues that are important to this group.

Over time, you will see certain questions or issues come up repeatedly in forums and in comments on blogs. You can use them to get an idea of what your readership is most interested in and the kinds of problems they want to solve.

5. Read news stories that would be interesting or relevant to your target readership.

Recent news coverage can give you ideas about issues that affect your ideal reader. The stories can also provide you with some helpful background information when you are visiting blogs and online forums.

6. Consider the language the group uses.

If you are going to target your audience appropriately, you need to make a real connection to them. One way you can fit in is to mirror the language they are already using. If you find your target audience is using highly technical writing, you should do the same. In a case where the language is more casual, you will need to keep that in mind when developing your content.

7. Look for elements that are missing in discussions.

Are there topics that should be addressed (or discussed more often) but aren’t being covered? Are people visiting forums and asking questions but not finding answers? These missing pieces can give you ideas for the kinds of writing your readers will want to read.

8. Participate in online discussions.

The best way to get to know your target readership is to talk to them. You don’t need to explain that you are conducting research or go overboard by participating in every discussion on a particular board. Start slowly by adding thoughtful comments that will move the discussion forward, then start asking some questions to generate new discussions.

9. Share some writing and monitor the results.

At a certain point, you need to start generating content to share with readers. Good quality content is going to attract readers, and you will want to be sure that everything you share gives some value to the reader. Avoid fluff at all costs and watch your traffic numbers to see which posts generate the most traffic and comments. These statistics can give you valuable clues about targeting your readership. Internet users will vote with their clicks, and you will be able to see patterns emerge for certain types of posts over time.

10. Ask your readers what they are interested in reading about.

Conducting a survey is an effective way to keep your finger on the pulse of your readership. To encourage people to participate, consider entering each respondent’s name in a draw for a free gift. Include a list of topics the respondent can check off but include a section where respondents can make suggestions as well. Use the answers to target your content to what your readers want.

May 10

Why you need to pay attention to your Facebook Custom Audiences

By Shaun Whynacht | Blog

Do you have a website? Do you have a Facebook page for your business? If you answered yes to both these questions, then you need to have your Facebook Pixel installed on your website and start collecting data from those who come to your website.  Below is a tutorial on how to set up your custom audiences in Facebook.

I recommend the following audiences for any business.

  • Audience for those who visit your website in the last 30,60 & 180 days
  • Audience for those who visit specific pages of your site in the last 30,60 & 180 days
  • Audience for those who engage with your FB page in the last 30,60 & 180 days
  • Audience for those who visit your FB page in the last 15,30 & 60 days

If you have instagram

  • Audience for those who engage with your instagram account in the last 30,60 & 180 days

Mar 25

How to use inbound marketing to build your business email marketing database organically

By Shaun Whynacht | Blog

Latest technologies of the modern world make most of the things easy and handy. Inbound marketing is an adorable innovation of this modern technological society. Naturally, growth of business email marketing database is not difficult through the inbound marketing. Inbound marketing can reach most of the people and promote the brand because it’s the time of popularity of the Android smartphones and iOS devices. These technologies made possible for every human being to use the applications of the inbound marketing and utilize in the way they like.

Social applications are widespread in people, and by default, the most famous app like Facebook and WhatsApp are installed in the smartphones. People use these apps for communicational purposes and also use for entertainment purposes. But, the most of the business holders use these apps to give growth to their business, and some businessperson uses social media as an approach to inbound marketing for business email marketing database. The plans for the inbound marketing through which business email marketing database will grow for sure are going to be discussed here, so it’s the time of full attention.

Personal website

Don’t underestimate your website because your site is your power. In fact, your website will do the things which you can’t imagine. It’s the time of internet and use of the internet is viral all around the world. People can reach your business only through the website. People perform searches through the search engines, and search engines generate a list of links to sites according to the query passed by the visitor. Search engines include only those links that fit on SEO rules. Website with SEO will give growth to your business email marketing database. You have to work with SEO on your website to change the impossible things as possible. Do your work with concentration and apply the stuff on your website which is right for your visitors and website can play the role of attractiveness for your customers.

Quality content

Inventions of modern world make everything transparent. Now no one can’t do anything wrong with anyone. People have the awareness that what is up to the mark and what not. After the importance of the website, the next thing which has a lot of influence is the content. The content is valuable if it possesses quality. Content without the quality is useless for you, for your visitors and ultimately for your business.

People take no time in leaving the website which contains pathetic content they have some options. People can quickly move from one website to another through a single click. You have to play the game of quality, quality, and just quality for the development of the business of email marketing database. One advantage for you about the quality content, you can easily share your worthy content on your social accounts to target the more audience.

Magical keywords

When you maintain the quality content on your website, don’t forget the use of keywords in blogs. You can achieve search engine optimization rankings through the keywords. Keywords play the role of magic to generate the traffic for your blog. Keywords are the foundation of the marketing strategies. You just have to select the most relevant keywords according to blog, and you can get probable buyers for you.

Inbound marketing tactics are competent to give growth to the business email marketing database. Once you tightly grip the tactics of inbound marketing, then you will never fail. You start your business offline or online; you have to take proper measures like do all adequate documentation to give growth to your business. It is necessary for the business that’s why people at international prefer it. Some companies need the professional agreement that’s why professional license in UAE is must for the establishment of legal business. Just establish your business under the proper channel and use the latest inbound marketing and cover journey of victory.

Author Bio: Jessica Watson has been writing for websites and blogs for three years now. She had a fair share of writing in various niches but her main focus on business, finance, social media, and technology. Currently, she is working with Aurion UAE.

Jan 03

Why do you need a CRM?

By Shaun Whynacht | Blog

In reality a CRM is an essential part of running a successful business.  It’s a central location where you keep track of all your clients, customer, prospects and suppliers.  A CRM allows you to stay organized and have a reliable source for the information that is important to you.

Many small business owners don’t have a CRM in place in their business because they haven’t really considered the key benefits to investing in one.  Here are a few key reasons your small business needs a CRM

Organization

It’s a fantastic way to stay organized when it comes to client records, notes on file for those clients as well as upcoming important information pertaining to a future sale.  If you have a CRM like Infusionsoft, you will be able to do a whole lot more on the front end (prospect nurturing).

Compliance / Accountability

How many times have you gone looking for a piece of information because you needed it to prove something.  Whether it’s if something was sent, an email was opened or a phone call was made.  Having a proper CRM for your business will ensure you have a tool in place to make you accountable and compliant for all regulations.

Marketing Automation

This is a big one.  You can’t be everywhere all the time.  You’re not there to answer the phone 24/7, send emails to inquiries as they come in.  You have work to do.  Using a CRM like Infusionsoft will engage your prospects with the power of marketing automation.  Imagine if someone wanted inquire about a quote for a product or service and you would need valuable information in order to do that quote.  Using a CRM for that initial collection can happen automatically online while you’re essentially sleeping.  So that when you get to your desk in the morning, you have all the information needed and the prospect has been educated about your process via email at the time of submitting that key information to you.  We call it Lifecycle Marketing (Click to watch this video).

CRM’s coming in all shapes and sized.  Most of which have the ability to store information.  Infusionsoft on the other hand has a toolbox of other features and resources that will help you get organized, save time and grow your sales.

Let’s sit down and have a conversation either in person or over the phone about how I can help you achieve your small business goals with Infusionsoft.  Email me at shaun@bluecowmarketing.ca

Jun 10

How my CRM changed my life

By Shaun Whynacht | Blog

For many that headline may seem like a weird title. How could a CRM change your life?  Well that is what I’m about to tell you.

You see in mid 2010, I was sitting in my basement office of my house working on a project.  As I was working on a clients project I was distracted by an email that came in.  It was from an existing client who asked me, “Can you send me the password to log into my website because I misplaced it and secondly would I have a few minutes to show them what this ‘facebook thing’ was all about”.

Wow, OK.  Now I had to look up their website login, which at the time was in a folder as a txt file on my hard drive.  Super secure I know right.  Then I needed to find a time and a way to show them about that “facebook thing”.

Now I don’t know if it was perfect timing or what but I do believe in serendipitous moments.  It was on that day about 2 hours later my phone rang and it was a sales rep from a company I had never heard about.  He was telling me that he has this crm marketing automation software that could save me time, keep me organized and help me grow my business.  Wow…exactly all the things I was struggling with.  He asked me if I wanted to book a live Infusionsoft demo.

Me being reluctant to the claim put him off and said to call back another time.

Another time came and he called.

Again I said I wasn’t ready.

This went on for 2 months and I finally said yes to the demo.  We did it and I was more than impressed with how it worked.  The ability to automatically build and send out email campaigns was impressive.  It was also cool that I could have contact records in the cloud (accessible anywhere).  Remember this was 2009, so that wasn’t mainstream as it is now.

At the end of the call he told me the price and asked me if I wanted to sign up.  It was a promo for like $250 USD per month and at that time a $2500 kickstart USD.  Ouch I thought…I’m not ready for this.  I don’t even know if it would work.

So again I told him to call back another time as I had to talk to my accountant (If you ever hear that, it’s code from a small business owner to say I don’t have the money).

Being investigative in nature, I then turned to the internet and searched “Infusionsoft + Reviews”.  I was surprised at the amount of independent reviews written on blogs by users of the software.  These were not fabricated or endorsed by Infusionsoft, but rather people wanting to tell their audience about their wonderful experience.  It was then and there that I knew I needed to find the money to do this.

I waited for my rep to call me back and I told him I would try it.  Because there was no contract, it was only month to month I felt a bit more relieved. I made payment over the phone via credit card and was sent a link to schedule my kickstart with a guy named Clint (remember that name as it’s important).

In the email was a link to an online calendar.  This was Clint’s personal appointment calendar.  I was able to choose a time he was free and I was available…pretty cool.  So I did and when I did a few minutes later Clint sends me an email welcoming me, how he is excited to do out kickstart and what I should expect.  This email also had a few attachments in it to help me prepare.  Little did I know this was an email from Infusionsoft and Clint didn’t actually have to send that himself.  However from my perspective (the customer) I was experiencing great customer service in a timely manor.  I was impressed and immediately thought about how I could do this in my business as well as the time it would save me.

6 weeks passed a we completed our 6 training sessions, with homework in between.  By the end I had a grasp of the software and was ready to do what I do best, get my hands dirty.

I immediately recorded 10 video about Facebook.  From simple things of how to create an account, to how to post a photo.  It was basic, extremely basic.  I created a web form with Infusionsoft to put on my website and had people opt in to receive these 10 videos in 10 emails over 10 days.  On day 11 it asked them what they thought of the videos.  This email as all the others came from me.  So those that enrolled in the video “lead magnet” were able to just hit reply and tell me what they thought.

This is where the real magic happened (well no one was sawed in half but it was an eye opener).  I have over 60% of those who enrolled email me to tell me how informative it was and they wanted to set a time to talk with me about how to use Facebook in their business.  Wow a LEAD!  This was LEAD GENERATION!  I was now an INTERNET MARKETER!

Fast forward a few months and I was able to convert those leads into additional sales for existing customer and new sales for prospect.

During the first year of being a customer of Infusionsoft and a student of the life of digital automation, I decided to fly to Arizona for their InfusionCon conference.  It was a gathering of small business owners just like me who went through the same journey I did.  Here is what really brought it home. I was able to meet in person not only the people I talked to in their support chat when I had a question, but I was able to meet Clint.  Remember him, he was the guy who helped me learn.  It was like meeting a business icon in my opinion.

To this day, over 6 years later I’m still using Infusionsoft in my business, I have over 800 contacts in my database (clients, prospects and leads) and I have over 30 active automation campaigns.  From lead generation, customer relationship building to satisfaction survey follow up.  I’m even able to use their app to input a contact by simply taking a photo of their business card, applying a tag and an automated follow up will go out.  Again…more magic.

Back to my headline, the CRM that changed my life.  In the first year I was able to double my sales without adding a single person to my team.  Today I have all my clients information securely organized and accessible to me when ever I need it. I also can effectively follow up with leads, stay in touch with clients (even tell me to mail out a birthday card). All this while I’m able to focus on the current project I have.  I can confidently say that I don’t know that my business would be where it is today without Infusionsoft being part of it.

In addition in 2013, I became an Infusionsoft Certified Partner and have been selling and training clients on the kickstarts and using the software since then.

I’ve been the prospect, I became the customer, experienced being the student and now I’m the teacher.

Thank you Infusionsoft for helping me grow my business.

Sincerely,
Shaun Whynacht, The CRM Guy

P.S. If you’re reading this and would like to talk with me to discuss the how you could use Infusionsoft in your business, Click here to view my schedule and book a call (remember this is how I met Clint).

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