Why you need to pay attention to your Facebook Custom Audiences

By Shaun Whynacht | Blog

May 10

Do you have a website? Do you have a Facebook page for your business? If you answered yes to both these questions, then you need to have your Facebook Pixel installed on your website and start collecting data from those who come to your website.  Below is a tutorial on how to set up your custom audiences in Facebook.

I recommend the following audiences for any business.

  • Audience for those who visit your website in the last 30,60 & 180 days
  • Audience for those who visit specific pages of your site in the last 30,60 & 180 days
  • Audience for those who engage with your FB page in the last 30,60 & 180 days
  • Audience for those who visit your FB page in the last 15,30 & 60 days

If you have instagram

  • Audience for those who engage with your instagram account in the last 30,60 & 180 days

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